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Six years after giving up the day-to-day reins of running his musky tackle manufacturing business, Joe Bucher has joined forces with long times friends, the Robinson family, to create a new company — Joe Bucher Outdoors.

“I am very excited about this new relationship” stated Bucher. “The Robinsons bring three generations of experience in the fishing industry to my business. I am certain we will benefit greatly from this new partnership. We plan to refocus on what brought us to the table in the first place — building high quality big fish lures and customer service. The Robinsons and I are totally on the same page in this regard.”

The Robinson family has been in the fishing tackle business since 1939. Beginning with the late George Robinson, who opened a livebait wholesale business, son Jerry Robinson then morphed it into a two-pronged operation that featured both livebait and a fishing tackle distribution center. Eventually, the third generation of Robinsons, Ken, Dave, and Mike, expanded the business even further including an extensive fish hatchery division.

“Like I said,” Bucher added, “the Robinson family knows every single aspect of the fishing business. they raise fish and minnows of many species in their own ponds, as well as supply sporting goods dealers with thousands of fishing tackle items. They really know the fishing business from the bottom to the top. They also know my lures since they’ve sold them for more than 20 years. They’ve been in the fishing business for three generations.”

A 4th generation of the Robinson family is now working the business, as well.

“I can’t tell you how excited we all are about this new partnership with Joe Bucher and his product line, “claimed Ken Robinson. “After 40 years in the fishing tackle retail business and over 50 years as a distributor, tackle manufacturing will add yet another dimension. We plan on using our extensive sales staff to expand the customer base and yet retain the great integrity of this product line.

“We also plan to get back to the basics of what made this product line so popular with big game fishermen everywhere for the past two decades — build the very best possible products, be aggressive but thorough on researching new ideas, and make darn sure they are all available on a timely basis” says Ken Robinson.

The new company will be called Joe Bucher Outdoors and will be based out of Genoa City, Wisconsin.


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